Why does vlasic use a stork
Birds and pickles go together like peanut butter and jelly—wait, what? Crazy as it may seem, the Vlasic Pickle company felt that was the case and chose a stork to represent their brand in But what prompted Vlasic to choose a stork in the first place? First, a little background: a Croatian man by the name of Frank Vlasic immigrated to the US in to try to create a better life for his family. They also come in easy snack-size bags.
How are these better than normal pickle chips, you might ask? These vacuum-sealed chips come with less juiciness, so the snack isn't dripping on your lap, which also makes them less slippery and annoying to deal with. Plus, no jar means you don't have to worry about getting your hand stuck or covered in the scent, which, while tempting to the palate, tends to linger far longer than most people would choose.
Last year, a writer for Insider had the incredibly lucky and delicious task of tasting 15 varieties of Vlasic pickles in an attempt to rank them from best to worst.
While taste may be subjective, the count of pickle varieties is not. And while it may be tempting to think that all the similarly named varieties have similar flavors, the rankings definitely speak differently. If you're a pickle fan, you may want to take a look at the aisle and be more selective next time. Try something different!
Ever snacked on a pickle and wished it was bigger so you could savor it for longer? The year was , and according to the Philadelphia Business Journal , it had taken four years to create a pickle "10 times the size of traditional pickle cucumbers," making it the largest in the world. The "Hamburger Stackers" were said to have the same crunch as a normal Vlasic pickle, but with the ability for one slice to cover the sandwich itself.
No word was mentioned on taste, but both the bread and butter version and dill version were sold to the public. Anyone who is a true pickle fan, and even those who just throw the occasional barbeque, know the name Vlasic.
One ad shows a cat being frightened by the sound of a pickle crunching and another has a woman being frightened by the same sound. Some adverts played up the theme of storks' association with maternity. In one ad from , the Stork delivers pickles to a doctor and nurse even though the doctor informs him that it is the doctor's job to deliver babies and not the stork's.
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